Cabela’s HR Orientation & Asset Protection Training

Client: Cabela’s Inc.
Industry: Retail, Sporting Goods, Outdoor Outfitting
Services: Instructional Design, Scriptwriting, Video Production, Training Development

As the largest retail, mail-order, and online outfitter in the world, Cabela’s is known for their wide product selection and well-trained outfitters. To meet the challenge of efficiently onboarding thousands of employees across North America, we created two engaging digital training programs and distributed them company-wide via the Cabela’s University employee portal. A revised version was created for Canadian markets to account for variations in regulatory frameworks.

The Cabela’s HR Orientation program educates new employees on general HR topics, in addition to company history, values, and the Cabela’s Business Code of Conduct and Ethics. Cabela’s views ethics and integrity as key to the success of their company, especially given the complexities today’s regulatory environment. Our digital training host personalizes this message, challenging trainees to demonstrate their skills and values through engaging interactions and scenarios.


The Cabela’s Asset Protection program deals with an important topic that affects retailers every day – shrink. Preventing operational losses and those caused by external and internal theft has a major impact on profitability, and we address this issue directly, equipping employees with tools and techniques for identifying and preventing shrink. As internal theft represents 40% of retail shrink in the United States, our lesson delves into the psychology of why seemingly good people succumb to this temptation, and the importance of making a commitment to honesty now. Actual security-camera footage of shoplifters is incorporated throughout the lesson, adding comedy and real-world perspective. Additional topics covered in the lesson include EAS tags, firearms safety, organized retail crime rings, checkout concerns, building security, and emergency situations.


The lessons were shot on-location at Cabela’s large-format destination store in Owatonna, Minnesota, where impressive aquariums, taxidermy displays, and rustic decor provided a wealth of colorful subject matter for customizing the training materials to the distinctive Cabela’s brand. The lessons were praised at every level from senior leadership to store-level AP personnel for better equipping new outfitters for their job requirements and significantly reducing training time and expense. 𝓢