Client: Minnesota River Properties, LLC
Industry: Real Estate, Property Management, Government
Services: Press Release Writing & Distribution, Public Relations, Event Planning, Social Media Marketing
br>Sunstone enjoys being located in the historic Brett’s building in downtown Mankato, where Victorian architecture and eye-catching 125-year-old bricks and beams keep us in a creative mood. So it was exciting to learn that owner Gordon Awsumb had managed to earn the Brett’s building the U.S. Environmental Protection Agency’s ENERGY STAR certification. He wanted to get the word out in a big way, letting area businesses know that there was modern, energy-efficient office space available in the economic heart of the city.
Sunstone specializes in video production and training development, but sometimes delivering our client’s message means leveraging other abilities, in this case public relations and event planning. To attract interest and coverage we decided to host a high-visibility dedication ceremony. We sent punchy press releases to over a dozen radio, television, and print news outlets, inviting them to cover the event. A promoted Facebook post reached an additional 3000+ targeted Mankato residents.
The event featured statements from the Greater Mankato Growth Ambassadors, a presentation of the framed certification by the mayor of Mankato, a display of Brett’s-related photographs and artifacts by the Blue Earth County Historical Society, and h'ordeuvres and refreshments catered by Simply Delicious by Charley’s.
Multiple news outlets picked up the story, including the Mankato Free Press and KEYC-TV, who covered the event and interviewed Gordon, running his message on their CBS and FOX news broadcasts. Additional publications contacted us after hearing about the event to gather information to run articles of their own. The visibility attracted attention from a number of prospective tenants who began reaching out to Gordon before the event was even over, and we are continuing to successfully leverage the building's elite energy status in advertising campaigns. 𝓢