Be a Seneca HERO

Client: Seneca Foods Corporation
Industry: Agriculture, Manufacturing, Transportation
Services: Instructional Design, Scriptwriting, Video Production, Training Development

As the world’s largest producer of canned vegetables, Seneca required a training solution that could be easily rolled out across their global network of farming, processing, and transportation personnel with diverse job duties and extreme seasonal turnover. Be a Seneca HERO was developed with the goal of increasing employee awareness, engagement, and teamwork in actively promoting workplace safety. It provides employees with a suite of tools for focusing their attention on reducing workplace hazards and serves as an ongoing feedback system for keeping supervisors and management informed about matters of health and safety. As learners progress through the lesson, the HERO character rewards their advancement with humorous videos that relate to their job duties as they accumulate tokens and real-world incentives through a gameified reward system. A fully-localized Spanish version of the training was also developed to better serve the company’s Spanish-speaking team members…